AdBastards Sean Scogin and Joseph Papania http://www.mevio.com/shows/?show=adbastardspodshowcom AdBastards: Your one stop shop for advertising bullshit. An advertising and marketing podcast based in Dallas Fort Worth. Adbastards is an advertising podcast that focuses on advertising trends including new media, new marketing, guerilla marketing, the future of media and more. en adbastardsmedia Sean Scogin and Joseph Papania adbastards@gmail.com http://psstatic.podshow.com/images/shows/16752/shows/small/adbastardspodshowcom.jpg?f7dd377b15e02ac8ad6eab10d26cb6f3 AdBastards http://www.mevio.com/shows/?show=adbastardspodshowcom Podcast yes advertising, ads, marketing, brands, communication, blogs, podcasts Tue, 16 Sep 2008 20:38:38 -0700 http://blogs.law.harvard.edu/tech/rss PodShow PDN adbastards@gmail.com webmaster@podshow.com AdBastards - Myspace Music and Advertising Vs. Editorial Sean Scogin and Joseph Papania http://www.mevio.com/view/?kId=125992&tId=2 This week, the AdBastards chat about the future of the music industry and whether that is up to Myspace. Then we talk about the blurred lines between advertising and editorial.

Contact us!

www.adbastards.com

adbastards@gmail.com

Comment Line: 817-803-4566

twitter.com/seanscogin

twitter.com/bigpapabros 

]]> This week, the AdBastards chat about the future of the music industry and whether that is up to Myspace. Then we talk about the blurred lines between… This week, the AdBastards chat about the future of the music industry and whether that is up to Myspace. Then we talk about the blurred lines between advertising and editorial. Tue, 16 Sep 2008 20:23:20 -0700 Podcast yes advertising http://m.podshow.com/media/16752/episodes/125992/adbastardspodshowcom-125992-09-16-2008.mp3 AdBastards - Cave Edition Sean Scogin and Joseph Papania http://www.mevio.com/view/?kId=125990&tId=2 Discussion about porn, internet caps, iPhone applications, and the future of technology.

Contact us!

www.adbastards.com

Comment Line: 817-803-4566

adbastards@gmail.com

twitter.com/seanscogin

twitter.com/bigpapabros 

]]> Joseph is in a cave. Or Sean forgot to turn off the reverb... Joseph is in a cave. Or Sean forgot to turn off the reverb... Mon, 01 Sep 2008 13:39:00 -0700 Podcast yes advertising http://m.podshow.com/media/16752/episodes/125990/adbastardspodshowcom-125990-09-16-2008.mp3 AdBastards - Monetizing Web 2.0, Patenting BT, and Performics Gets Bought Sean Scogin and Joseph Papania http://www.mevio.com/view/?kId=121603&tId=2 Visit www.adbastards.com for shownotes!

adbastards@gmail.com

comment line: 817-803-4566

twitter.com/seanscogin

twitter.com/bigpapabros

 

]]> AdBastards - Monetizing Web 2.0, Patenting BT, and Performics Gets Bought AdBastards - Monetizing Web 2.0, Patenting BT, and Performics Gets Bought Thu, 07 Aug 2008 20:14:09 -0700 Podcast yes http://m.podshow.com/media/16752/episodes/121603/adbastardspodshowcom-121603-08-07-2008.mp3 AdBastards - Media Research Tools Sean Scogin and Joseph Papania http://www.mevio.com/view/?kId=118967&tId=2 Howdy Doo!

This week, Joseph and Sean have a lively discussion about the different media planning tools that most shops use, from "tier 1" tools like ComScore and Nielsen, to tier 2 and 3 tools like Compete, Quantcast and Alexa.

Definitely a great show to listen to if you've got a little knowledge about the tools but want to know how your media planners make their decisions.

If you have anything to add (or dispute), please:

Call the comment line: 817-803-4566

Email Us: adbastards@gmail.com

Visit us at www.adbastards.com

Subscribe via itunes: Keyword "adbastards"

Follow Sean on Twitter - www.twitter.com/seanscogin 

]]> This week, Joseph and Sean put on a clinic discussing the various media research tools. This week, Joseph and Sean put on a clinic discussing the various media research tools. Wed, 16 Jul 2008 18:50:02 -0700 Podcast yes comscore, media, Nielsen, research, tools http://m.podshow.com/media/16752/episodes/118967/adbastardspodshowcom-118967-07-16-2008.mp3 AdBastards - Targeting, Ideas and InGame Product Placement Sean Scogin and Joseph Papania http://www.mevio.com/view/?kId=116731&tId=2 Welcome back! We really appreciate your time and feedback.

This week, Sean and Joseph discuss the merits of targeting, and compare and contrast behavioral and retargeting. Then, Sean goes off on the "big idea" and all that implies. Finally, we round out the show with some discussion around tasteful in-game advertising, thoughts about Twitter and a few words on the iPhone 3G.

Send us feedback!

adbastards@gmail.com
www.adbastards.com
Comment Line: 817-803-4566

Follow Sean on Twitter!

www.twitter.com/seanscogin 

]]> This week, the AdBastards kick off the show with a discussion on targeting, then Sean rants about "the big idea" and we round it out with… This week, the AdBastards kick off the show with a discussion on targeting, then Sean rants about "the big idea" and we round it out with some potpourri (Twitter, iPhone 3G, Tasteful in-game advertising) Wed, 25 Jun 2008 19:40:21 -0700 Podcast yes 3G, advertising, behavioral, big, idea, ideas, Ingame, iphone, retargeting, targeting http://m.podshow.com/media/16752/episodes/116731/adbastardspodshowcom-116731-06-25-2008.mp3 AdBastards - Mobile, Tiered Internet and In-Game Advertising Sean Scogin and Joseph Papania http://www.mevio.com/view/?kId=115313&tId=2 Welcome back!

This week, Sean and Joseph start the show with some musings on mobile. We then discuss tiered internet pricing, and finish it out with a discussion on in-game advertising.

Contact us!

adbastards.com
adbastards@gmail.com
Comment Line: 817.803.4566

Follow Sean on Twitter: www.twitter.com/seanscogin

]]> This week, the Adbastards discuss Mobile, In-Game advertising and Tiered Internets. This week, the Adbastards discuss Mobile, In-Game advertising and Tiered Internets. Wed, 11 Jun 2008 11:52:03 -0700 Podcast yes Ads, advertising, in-game, Ingame, Internet, mobile, phone, tiered http://m.podshow.com/media/16752/episodes/115313/adbastardspodshowcom-115313-06-11-2008.mp3 AdBastards - Auto Advertising and Metrics Sean Scogin and Joseph Papania http://www.mevio.com/view/?kId=114204&tId=2 Welcome back!

This week, the AdBastards welcome Joseph back in to the fold. We talk about Joseph's new job, and he shares some insights that he's developed since he started his position (hint: working on auto's is much different than normal clients).

Then, we have a quick audio comment by Paul McEnany from HeeHawMarketing.com where he takes us to task over the great buyer/seller debate. 

Then, the conversation turns to metrics, and who what when why and how metrics are to be defined. Joseph has a great idea that every agency should internalize.

Thanks for listening! Please contact us with feedback.

adbastards@gmail.com

adbastards.com

Comment Line: 817-803-4566

Send us a comment via email!

Follow Sean on Twitter: www.twitter.com/seanscogin

]]> Joseph and Sean talk Joseph's new job (auto manufacturer) and then the discussion turns to metrics. Joseph and Sean talk Joseph's new job (auto manufacturer) and then the discussion turns to metrics. Sun, 01 Jun 2008 09:11:11 -0700 Podcast yes advertising, auto, car, Marketing, metrics http://m.podshow.com/media/16752/episodes/114204/adbastardspodshowcom-114204-06-01-2008.mp3 AdBastards - iMedia 2 Sean Scogin and Joseph Papania http://www.mevio.com/view/?kId=112926&tId=2 Sean and guest Chris Hawthorne talk about the iMedia Summit. Sean and guest Chris Hawthorne talk about the iMedia Summit. Tue, 20 May 2008 05:44:50 -0700 Podcast yes http://m.podshow.com/media/16752/episodes/112926/adbastardspodshowcom-112926-05-20-2008.mp3 Adbastards Imedia 1 Sean Scogin and Joseph Papania http://www.mevio.com/view/?kId=112712&tId=2 Hey Guys!

I'm here at the lovely Hyatt Lost Pines in Bastrop at the iMedia Summit. This episode (yeah, it really is only 3 minutes long) is just an introduction to what's going on here. And it's not much yet.

So that means no intro or outro music, nor any post production.

Stay tuned as the days go by. I'm here for a few days and we'll definitely have a few guests on the show.

 

]]> Episode 1 - Sean is at the iMedia conference, and he's keeping you up to date on what's going on! Episode 1 - Sean is at the iMedia conference, and he's keeping you up to date on what's going on! Sat, 17 May 2008 20:35:56 -0700 Podcast no adbastards, imedia http://m.podshow.com/media/16752/episodes/112712/adbastardspodshowcom-112712-05-17-2008.mp3 AdBastards - Jobs in Advertising, Part 1 Sean Scogin and Joseph Papania http://www.mevio.com/view/?kId=110144&tId=2

AdBastards 9 - now in 2 parts!

This week, Joseph and Sean talk about jobs in advertising. Why, you ask? Well, one of the adbastards recently quit his job. Find out which one did, and then find out our thoughts on the subject.

Email us! adbastards@gmail.com

Leave a comment! 817-803-4566

Find us on the web! Adbastards.com

Thanks for listening. ]]> This week, Sean and Joseph talk about getting a job in the advertising industry. This episode is in 2 parts. This week, Sean and Joseph talk about getting a job in the advertising industry. This episode is in 2 parts. Sun, 27 Apr 2008 16:23:45 -0700 Podcast yes advertising, employment, finding, job, jobs, Marketing http://m.podshow.com/media/16752/episodes/110144/adbastardspodshowcom-110144-04-27-2008.mp3 AdBastards - Jobs in Advertising, Part 2 Sean Scogin and Joseph Papania http://www.mevio.com/view/?kId=110141&tId=2 AdBastards 9 - now in 2 parts!

This week, Joseph and Sean talk about jobs in advertising. Why, you ask? Well, one of the adbastards recently quit his job. Find out which one did, and then find out our thoughts on the subject.

Email us! adbastards@gmail.com

Leave a comment! 817-803-4566

Find us on the web! Adbastards.com

Thanks for listening. 

]]> Sean and Joseph continue the discussion on getting a job in the advertising industry. Sean and Joseph continue the discussion on getting a job in the advertising industry. Sun, 27 Apr 2008 16:07:32 -0700 Podcast yes advertising, employment, finding, job, jobs, Marketing http://m.podshow.com/media/16752/episodes/110141/adbastardspodshowcom-110141-04-27-2008.mp3 AdBastards 8.2 - Creativity Sean Scogin and Joseph Papania http://www.mevio.com/view/?kId=109178&tId=2 Howdy once again!

This week, the AdBastards are doing something a bit different. After getting some listener feedback, we figured we would break the show up into smaller, byte-sized (get it?) portions for easier consumption. Like it? Hate it? Let us know, we're easy...

Episode 8.1 is all about content, and the future monetization of said content. It actually looks like Joseph and Sean might disagree on something, and it plays out to be a great episode.

Episode 8.2 is all about creativity. Sean and Joseph discuss what creativity really is, and what affects creativity.

 

Email us! adbastards@gmail.com

Visit us on the web: adbastards.com

Call and leave a comment! 817-803-4566

]]> This segment, the AdBastards talk all about creativity. This segment, the AdBastards talk all about creativity. Sun, 20 Apr 2008 14:14:11 -0700 Podcast yes ad, advertising, creativity, Marketing, media, new http://m.podshow.com/media/16752/episodes/109178/adbastardspodshowcom-109178-04-20-2008.mp3 AdBastards 8.1 - Content and Content Monetization Sean Scogin and Joseph Papania http://www.mevio.com/view/?kId=109176&tId=2 Howdy once again!

This week, the AdBastards are doing something a bit different. After getting some listener feedback, we figured we would break the show up into smaller, byte-sized (get it?) portions for easier consumption. Like it? Hate it? Let us know, we're easy...

Episode 8.1 is all about content, and the future monetization of said content. It actually looks like Joseph and Sean might disagree on something, and it plays out to be a great episode.

Episode 8.2 is all about creativity. Sean and Joseph discuss what creativity really is, and what affects creativity.

 

Email us! adbastards@gmail.com

Visit us on the web: adbastards.com

Call and leave a comment! 817-803-4566

 

]]> The AdBastards take this segment to chat about Content and Monetization. The AdBastards take this segment to chat about Content and Monetization. Sun, 20 Apr 2008 13:59:23 -0700 Podcast yes advertising, Blogs, content, making, Marketing, media, monetization, money, new, podcast http://m.podshow.com/media/16752/episodes/109176/adbastardspodshowcom-109176-04-20-2008.mp3 AdBastards - Ad Entertainment & Authenticity Sean Scogin and Joseph Papania http://www.mevio.com/view/?kId=106472&tId=2 Joseph is out this week, so we've got Danny Echols on to fill in. Sean and Danny start the show off talking about the entertainment value of advertising, and whether it's a detriment or not. Then some technical difficulties force the adbastards to change topics and discuss authenticity in advertising.

Email us! Adbastards@gmail.com

Visit us at adbastards.com

Call in with feedback!  (817) 803-4566

]]> The AdBastards talk about the entertainment value of advertising, and the importance of authenticity. The AdBastards talk about the entertainment value of advertising, and the importance of authenticity. Thu, 03 Apr 2008 20:09:09 -0700 Podcast yes advertising, authenticity, entertainment, Marketing, Truth http://m.podshow.com/media/16752/episodes/106472/adbastardspodshowcom-106472-04-03-2008.mp3 AdBastards - "Engagement" Sean Scogin and Joseph Papania http://www.mevio.com/view/?kId=105679&tId=2 Welcome back!

This episode, we discuss exactly what engagement is. After reading a MediaPost article by Josh Chasin titled "The Only Column on Engagement You'll Need To Read All Day," we try to define just what the hell engagement is. The conversation strays (as always) to different topics of interest around engagement, and leads in to agency trust. We talk about how agencies these days don't seem to be trusted as much, due to a number of different factors.

Give us feedback! adbastards@gmail.com

Visit us at AdBastards.com

Support our sponsor! Sashimigames.com 

Theme music by Moving Units - "Between Us Them"

]]> Joseph and Sean go off on a tirade about engagement after reading an engaging article about engagement. They also get into the sticky subject of… Joseph and Sean go off on a tirade about engagement after reading an engaging article about engagement. They also get into the sticky subject of agency trust. Thu, 27 Mar 2008 19:28:51 -0700 Podcast yes ad, advertising, AGENCY, brand, consumer, engaged, Engagement, trust http://m.podshow.com/media/16752/episodes/105679/adbastardspodshowcom-105679-03-27-2008.mp3 AdBastards - Agency Compensation Sean Scogin and Joseph Papania http://www.mevio.com/view/?kId=104729&tId=2 Welcome back! This week, the adbastards have a guest! Dan Linsky, Director of User Experience for Slingshot comes on to school us in the ways of the user. We also discuss the advertising agency compensation model, how it has changed and where it is going.

Visit us on our site! Adbastards.com

Contact us! adbastards@gmail.com

 

]]> This week, special guest Dan Linsky joins the AdBastards for a discussion on user experience and the advertising agency compensation model. This week, special guest Dan Linsky joins the AdBastards for a discussion on user experience and the advertising agency compensation model. Wed, 19 Mar 2008 20:15:29 -0700 Podcast yes ad, advertising, AGENCY, compensation, model http://m.podshow.com/media/16752/episodes/104729/adbastardspodshowcom-104729-03-19-2008.mp3 AdBastards - Advertising Agency Culture (Shock) Sean Scogin and Joseph Papania http://www.mevio.com/view/?kId=103300&tId=2 Sean may or may not have had a little too much to drink before this episode

Media trackability and Agency Culture 

 

Adbastards.com

Adbastards@gmail.com

 

]]> Joseph and Sean discuss the trackability of media and it's effects on the marketing mix. Also, they talk about agency culture and what effect it has… Joseph and Sean discuss the trackability of media and it's effects on the marketing mix. Also, they talk about agency culture and what effect it has on the output of an agency. Mon, 10 Mar 2008 19:45:06 -0700 Podcast yes ad, adbastards, advertising, AGENCY, bastards, culture, Marketing, media http://m.podshow.com/media/16752/episodes/103300/adbastardspodshowcom-103300-03-10-2008.mp3 AdBastards - We're Tired Sean Scogin and Joseph Papania http://www.mevio.com/view/?kId=101584&tId=2 Look. We were tired. Look. We were tired. Thu, 28 Feb 2008 19:06:50 -0800 Podcast yes ad, Ads, advertising, Marketing, media, new http://m.podshow.com/media/16752/episodes/101584/adbastardspodshowcom-101584-02-28-2008.mp3 AdBastards - Innovation Sean Scogin and Joseph Papania http://www.mevio.com/view/?kId=99668&tId=2 In this episode, we talk about innovation, and what that really means.

Email us! adbastards@gmail.com

Visit us on the web: adbastards.com

Intro and outro music by Moving Units. 

]]> All about innovation. Nothing about Apple. All about innovation. Nothing about Apple. Sat, 16 Feb 2008 13:04:47 -0800 Podcast yes ad, advertising, AGENCY, blog, business, innovation, Marketing, media, new, podcast http://m.podshow.com/media/16752/episodes/99668/adbastardspodshowcom-99668-02-16-2008.mp3 AdBastards - Dog Barks Sean Scogin and Joseph Papania http://www.mevio.com/view/?kId=97384&tId=2 Our first foray into the topics that move you.

iPhone orgy, social networks, and what brands SHOULD do.

Don't mind the dog barking in the background. That's normal.

Contact us! adbastards@gmail.com

adbastards.podshow.com for show notes.

Theme song is Moving Units - Between Us Them 

]]> Our first foray into the topics that move you. iPhone orgy, social networks, and what brands SHOULD do. Podshow PDN… Our first foray into the topics that move you. iPhone orgy, social networks, and what brands SHOULD do. Podshow PDN {podshow-17c13aa99670bacbfb1009f456ff2345} Sat, 02 Feb 2008 06:25:48 -0800 Podcast yes ad, advertising, brands, facebook, iphone, Marketing, networks, social http://m.podshow.com/media/16752/episodes/97384/adbastardspodshowcom-97384-02-02-2008.mp3