MEVIO http://www.mevio.com/shows/?show=activate MEVIO is changing the way brands connect. MEVIO is changing the way brands connect. Our personality-driven entertainment and integrated advertising solutions help activate your brand and give you 4X return on your advertising investment. en MEVIO MEVIO m.frochtzweig@mevio.com http://psstatic.podshow.com/images/shows/20617/shows/small/activateyourbrand.jpg?717a3a5b3b28060c50e1bb459ae6b13f http://www.mevio.com/shows/?show=activate Podcast no brand, value, activate Fri, 14 Aug 2009 14:50:28 -0700 http://blogs.law.harvard.edu/tech/rss PodShow PDN m.frochtzweig@mevio.com webmaster@podshow.com MEVIO http://www.mevio.com/view/?kId=142864&tId=2 ]]> Take 2 minutes to watch how YOU can Activate Your Brand! Each episode features one activation and the power of the MEVIO network. Take 2 minutes to watch how YOU can Activate Your Brand! Each episode features one activation and the power of the MEVIO network. Thu, 06 Aug 2009 10:07:00 -0700 Podcast clean activate, Adam, brand, Curry, mevio http://m.podshow.com/media/20617/episodes/142864/activate-142864-02-08-2009.mp4 MEVIO http://www.mevio.com/view/?kId=172962&tId=2 Red Bull First Person campaign, MeVIO went back to work with Red Bull and Kastner & Partners to create big online buzz around one of the most exciting sports events out there: The Red Bull Air Race.

MeVIO host Nick Mac explains how we integrated amazing footage from the Red Bull Air Race with MeVIO's branded entertainment machine. We had two goals: 1) to drive excitement on the Internet and 2) to get people to turn out at the big event in San Diego and Detroit.

To do that, MeVIO producers created more than 66 pieces of unique content for the high impact campaign. Add that to the branded landing page, custom testimonials, and a broad range of premium and standard advertising units -- and we're ready for take-off.

And our audiences loved it!

We had more than 3.6 million video views to the Red Bull Air Race show page. That's 500% over expectations. Overall impressions exceeded over 8.5 million, that's 4.5 times over the plan. Views of segments and companion ads were double expectations. All this in 60 days. Now that is a success worth toasting. ]]> The dream team is back! After MeVIO's success with the Red Bull First Person campaign, MeVIO went back to work with Red Bull and Kastner &… The dream team is back! After MeVIO's success with the Red Bull First Person campaign, MeVIO went back to work with Red Bull and Kastner & Partners to create big online buzz around one of the most exciting sports events out there: The Red Bull Air Rac Wed, 05 Aug 2009 14:45:00 -0700 Podcast no Air, bull, Campaign, first, person, Race, Red, success http://m.podshow.com/media/20617/episodes/172962/activate-172962-08-14-2009.mp4 MEVIO http://www.mevio.com/view/?kId=169156&tId=2 MeVIO teamed up with Ghost House Pictures to scare the living daylights out of an audience of millions with the release of Messengers 2: the… MeVIO teamed up with Ghost House Pictures to scare the living daylights out of an audience of millions with the release of Messengers 2: the Scarecrow. Tue, 04 Aug 2009 14:19:00 -0700 Podcast no 2, messengers http://m.podshow.com/media/20617/episodes/169156/activate-169156-08-06-2009.mp4 MEVIO http://www.mevio.com/view/?kId=169324&tId=2
HP recently released their new MediaSmart Server. A big idea in a small, affordable package that works with both a PC or a Mac. It's a remarkable device that enables regular people to completely network their home, protect their data, share their pictures, music and video with friends and family at home and across the Internet.

It was MEVIO's job to translate this message in a manner that spoke to four different audiences. Each segment included a custom how-to session from our friends at HP Smart Home. that focused on the specifics for each features. And special segments from our very own Adam Curry and a range of hosts and producers from across MEVIO.

The campaign featured an entire network takeover with home page graphics and featured segments on all four networks.  With a Network Takeover, Branded Video Thumbnails, Featured Show and Host Segments, Custom On-Now Buttons, Companion Ads, and a GetItTogether.mevio.com Profile Page, each audience got the message loud and clear.

The program delivered generating over 21M impressions, 2.5 million views, in 52 host segments across 35 days with an average viewing time of 1:23 minutes. And HP successfully activated their brand. ]]> So how do you take an exciting new technology product and present its unique benefits to 4 completely different audiences at the same time? HP… So how do you take an exciting new technology product and present its unique benefits to 4 completely different audiences at the same time? HP recently released its new MediaSmart Server -- and MEVIO activated its brand! Thu, 23 Apr 2009 13:52:00 -0700 Podcast no 64mm, a3, curshed, fashion, gun, hp, MediaSmart, prego, rapping, server http://m.podshow.com/media/20617/episodes/169324/activate-169324-08-07-2009.mp4 MEVIO http://www.mevio.com/view/?kId=145530&tId=2 When MEVIO teamed up with Marie Claire in 2007 to produce the hit Internet show "The Masthead", Unilever saw it as a major opportunity to… When MEVIO teamed up with Marie Claire in 2007 to produce the hit Internet show "The Masthead", Unilever saw it as a major opportunity to activate their brand. MEVIO Women host Amy Mac uncovers the secrets behind the success. Sat, 28 Feb 2009 16:50:00 -0800 Podcast no amy, case, Claire, Mac, Marie, masthead, mevio, review, study http://m.podshow.com/media/20617/episodes/145530/activate-145530-03-02-2009.mp4 MEVIO http://www.mevio.com/view/?kId=142861&tId=2 MEVIO took Red Bull's First Person campaign to the next level by entertaining an audience of millions with Programming Integration, Host… MEVIO took Red Bull's First Person campaign to the next level by entertaining an audience of millions with Programming Integration, Host Announcements, Channel Integration, Branded Video Thumbnails, Custom On Now Buttons, Pre-roll and Companion Ads, a Pro Sun, 08 Feb 2009 20:04:27 -0800 Podcast clean activate, brand, bull, mevio, Red http://m.podshow.com/media/20617/episodes/142861/activate-142861-02-08-2009.mp4 MEVIO http://www.mevio.com/view/?kId=142636&tId=2 MEVIO's personalized advertising campaign around a major motion picture release: Saw V on Blu-Ray and DVD. Page Takeovers, Host Announcements, Show… MEVIO's personalized advertising campaign around a major motion picture release: Saw V on Blu-Ray and DVD. Page Takeovers, Host Announcements, Show Integration, Branded Video Thumbnails, Custom On Now Buttons, Pre-roll and Companion Ads, and a Quick Turna Fri, 06 Feb 2009 16:55:10 -0800 Podcast no http://m.podshow.com/media/20617/episodes/142636/activateyourbrand-142636-02-06-2009.mp4 MEVIO http://www.mevio.com/view/?kId=142925&tId=2 In the HP MediaSmart Campaign Unboxing Event, MEVIO connects the audience to the buying experience to help the purchaser celebrate the purchase.… In the HP MediaSmart Campaign Unboxing Event, MEVIO connects the audience to the buying experience to help the purchaser celebrate the purchase. Hosts across the network, from MEVIO Men to MEVIO Tech, helped unveil the new HP MediaSmart Server to the worl Thu, 05 Feb 2009 09:52:00 -0800 Podcast no Adam, Curry, hp, MediaSmart, server, unboxing http://m.podshow.com/media/20617/episodes/142925/activate-142925-02-09-2009.mp4