Google does some amazing things. In many ways I like the company and their emphasis on data. I'm not sure I'd want to work there or fit into the culture, but the company tackles some problems that could really change many of our daily lives. They experiment with many projects, one of which is the driverless car project. I'm particularly interested in seeing seeing how that might influence the world. 

One of their other projects seems more ambitious. The Knowledge Graph project aims to use a database of everything in the world (according to this piece) and provide even more information to people using the Google search engine. In addition to search results, the idea is that you can get other facts and information about the topic you are searching for.

Read the rest of "The Knowledge Graph" at SQLServerCentral.