In this episode of Eddie DaRoza takes a look at 'What Makes Business Rock' by Bill Roedy.  It's a business management memoir from the guy who ran MTV overseas. There are many great lessons from this guy, who transformed MTV into the entrepreneurial organization that began as, to a global powerhouse that has been the voice of youth culture for the last 30 years. 

Here's a little about the book:

WHAT MAKES BUSINESS ROCK:

Building the World’s Largest Global Networks—Inside MTV International By Former Chairman and CEO of MTV Networks International, Bill Roedy With a foreword by Wyclef Jean.

“When Bill Roedy took the job,” said Bob Geldof, “he made an immediate and profound executive decision: He would take MTV and its core proposition that pop music was the universal lingua franca of youth, internationalize it and create a discreet vehicle for change,
understanding and good whilst also making great business in the process. MTV has changed since then, so has the world, and Bill is one of those people responsible for that change. He is a remarkable man!”

Bill Roedy has been the architect of MTV Networks global expansion over the past 20 years and one of the entertainment industry’s most prominent and respected executives. In his new book, WHAT MAKES BUSINESS ROCK: Building the World’s Largest Global Networks, Roedy talks about how he built a single channel into the largest media network in the world, a network which included 200 channels and 200 digital properties in 175 nations, and all the colorful and varied people he met along the way.

Published by Wiley  (Wiley,  May 2011, 9781118004760, $27.95)  

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