BIO:

The new sensational rock band, Valora, is taking everyone by storm. Lead singer Syd Duran, with her electrifying voice and passionate guitar playing, is the heart and soul of Valora. "Each member lends their own unique talents and personality to Valora. We're bandmates, best friends, and family" Syd says of Lead guitarist Ryan Villa, guitarist Armani Sanchez, drummer Jared Baez, and bassist Kasim Somers.
Syd’s compelling charisma was first discovered when Valora decided to shoot a music video for what would become the band’s first hit, “I Waited For You.” Working with a production budget of only $400, a backdrop of Whittier High School, and a cutting-edge student director, Valora produced a music video that began to spread like wildfire across media outlets on the Internet. Amidst hundreds of thousands of aspiring artists and YouTube videos, Syd’s unique voice caught the attention of a number of major label A&R executives in a matter of one week. Syd responded to a call from Hollywood Records, and days later she was in the Chairman’s office performing live.

Syd describes Valora’s music as “theatrical rock,” with an emphasis on “epic songs.” The band’s sound has been compared to Heart, Muse and Queens of the Stone Age. Valora just completed writing and recording songs for their debut album, currently set for release in June of this year. The band collaborated with Grammy-nominated producer Johnny K, best known for his highly-acclaimed work with Three Doors Down, Plain White T’s, Disturbed and Staind. With Johnny K’s touch, this contagious rock band has created a genuine, heart-wrenching rock album that will withstand the tests of time.
Syd’s vocal inspirations include Jack White, Janis Joplin, Chrissie Hynde and Jeff Buckley. But she is humble about her gifts, quick to admit that her powerful singing voice didn’t come naturally to her. “It took a lot of practicing to discover my voice. I had to really work at it,” she recalls. “From my experience, I truly believe that anyone who wants to sing, can. You just have to find your voice.”

LINKS:

• Official Website
• Facebook