ACTIVATE YOUR BRAND Red Bull Air Race Campaign Review

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Aug 14, 2009 Red Bull Air Race Campaign Review

The dream team is back! After MeVIO's success with the Red Bull First Person campaign, MeVIO went back to work with Red Bull and Kastner & Partners to create big online buzz around one of the most exciting sports events out there: The Red Bull Air Race.

MeVIO host Nick Mac explains how we integrated amazing footage from the Red Bull Air Race with MeVIO's branded entertainment machine. We had two goals: 1) to drive excitement on the Internet and 2) to get people to turn out at the big event in San Diego and Detroit.

To do that, MeVIO producers created more than 66 pieces of unique content for the high impact campaign. Add that to the branded landing page, custom testimonials, and a broad range of premium and standard advertising units -- and we're ready for take-off.

And our audiences loved it!

We had more than 3.6 million video views to the Red Bull Air Race show page. That's 500% over expectations. Overall impressions exceeded over 8.5 million, that's 4.5 times over the plan. Views of segments and companion ads were double expectations. All this in 60 days. Now that is a success worth toasting.

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