ACTIVATE YOUR BRAND HP MediaSmart Campaign Review

So how do you take an exciting new technology product and present its unique benefits to 4 completely different audiences at the same time?

HP recently released their new MediaSmart Server. A big idea in a small, affordable package that works with both a PC or a Mac. It's a remarkable device that enables regular people to completely network their home, protect their data, share their pictures, music and video with friends and family at home and across the Internet.

It was MEVIO's job to translate this message in a manner that spoke to four different audiences. Each segment included a custom how-to session from our friends at HP Smart Home. that focused on the specifics for each features. And special segments from our very own Adam Curry and a range of hosts and producers from across MEVIO.

The campaign featured an entire network takeover with home page graphics and featured segments on all four networks.  With a Network Takeover, Branded Video Thumbnails, Featured Show and Host Segments, Custom On-Now Buttons, Companion Ads, and a GetItTogether.mevio.com Profile Page, each audience got the message loud and clear.

The program delivered generating over 21M impressions, 2.5 million views, in 52 host segments across 35 days with an average viewing time of 1:23 minutes. And HP successfully activated their brand.