The Philip Morris Playhouse - Philip Morris invested heavily in radio advertising throughout the 1930s and ‘40s, often having two weekly programs on competing networks. The first, a variety show that ran for twelve seasons (1934-47) and combined musical and dramatic elements, was called Johnny Presents, essentially giving Roventini "top billing" above all the big name guests that appeared on the broadcasts. The cigarette company also sponsored Philip Morris Playhouse, a dramatic anthology series that lasted 14 seasons (1939-53), finally switching to television.

THIS EPISODE:

March 11, 1949. CBS network. "The Lady From The Sea". Sponsored by: Philip Morris, Revelation Pipe Tobacco. A movie starlet commits murder, and her lover takes the rap for her. When he gets out twenty years later, she isn't very grateful. Marlene Dietrich, William Spier (producer, editor, director), Johnny Roventini (commercial spokesman), Lud Gluskin (music director), Esther McCoy (author), Sylvia Richards (adaptor), Art Ballinger (announcer). 31:00.

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