ACTIVATE YOUR BRAND The Masthead Brings Brands to Life

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Mar 02, 2009 The Masthead Brings Brands to Life

When MEVIO teamed up with Marie Claire in 2007 to produce the hit Internet show "The Masthead", Unilever saw it as a major opportunity to activate their brand. MEVIO Women host Amy Mac uncovers the secrets behind the success:  48 episodes later, and now entering its third season -- with 4 million views and 8 million download requests -- The Masthead is one of the longest running and most successful sponsored shows on the Internet.

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