Welcome back.
See? I told you I’d still be here… 
So? What did you think?
Distinctive isn’t it?
Totally recognisable from now on whenever you ever hear a podcast from Clarence… am I right?
Clarence’s podcasts have a totally individual style… a certain format… and (Clarence will be happy with this…) a totally recognisable “brand” about it.
Of course, this is what Clarence set out to do…
… to brand himself…
…and that’s
exactly what he’s managed to achieve with a relatively few podcasts…
… and even by podfading for quite a while!
Clarence’s voice has a lot to do with this with its timbre, rhythm and syncopations…
…it’s a conversational rap…
…it’s verbal music…
…hes has catchphrases…
… his verbiage…
… a podcast with a beginning that hints of what’s to come in the podcast…
… a definite beginning, a middle (… as opposed to a “muddle” that some podcasts have…)… and an end…
… and as I mentioned earlier, they’re relatively short podcasts too.
Neat packages of a pure branded product.
In one of Clarence’s podcasts he mentions that he’s not sure which direction to take his brand and how to develop it…
My suggestion to Clarence is not to worry “which directions” to take it…
Take Apple for instance… there’s a whole generation of young people growing up in whose minds Apple is a music company…
Me?
Damn it I’m old enough to remember Apple being a computer company 
… and now Apple is almost a ‘phone company…
Madonna’s a brand…
… but is her brand music… or an author… or an actress?

Who cares?
… and I bet Madonna doesn’t care…
No, it’s the brand that matters.
Clarence… some branches of your brand will wither and die while other branches make sprout new shoots… it’s the trunk of the tree… “the brand” that matters…
… and as I say, Clarence’s doyouknowclarence.com has “brandness” by the truckload.
Sorry Clarence… but you might have to be what some people might “want you to be”…
… especially when those VCs come knocking at your door…
“DYKC?™”…?
“DYKC?™ fashion”… “DYKC?™ Music”… “DYKC?™ promotions”… DYKC?™
Keep an eye on this cat Clarence, because he has the right idea… the right formula… and right vibe… and the right brand…
… and where that brand is going to lead?
… the possibilities are endless…
… and all starting with a chat with Uncle C.C.
… heck… maybe I need to chat with uncle C.C. Chapman…
So what are you waiting for?
Go on, check out Clarence’s doyouknowclarence.com podcast…
… and enjoy!
Oh… and don’t forget…
Peeeeeeeeace!
Postscript: While I’ve been writing this review I’ve just seen a tweet by Chris Brogan mentiong his latest blog post at http://chrisbrogan.com/elements-of-a-personal-brand - worth a look.
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