So you've just launched your own band from the parents garage, and like many others your banging out loud punk rock cords, annoying the neighbours, and wearing a ramones t shirt, cause you think its a cool new clothing brand.
There are probably more misguided ways to spend ones youth, but for now you have stars in your eyes, and dream of taking your own style of music to the world stage. You have not yet been decieved by managers, record labels, or the actual amount that your first royalty cheque will come to.
The main challange it would seem is to get your music to the people, but how does one do that exactly. Growing up you listened eargerly to your local radio station, surely they will be interested in promoting a new talented independant band.
Think again, especially if your music isn't syrupy pop with a sexually suggestive video clip attached, because most programers are middle aged and have no interest whatsoever in a good old fashioned rock song, even if it does have a killer bass line that would keep festival goes moshing for hours.
So slightly discouraged you look for other alternatives. You can go on the road playing pubs and youth festivals (which is about the only way bands make any real money these days) or you can turn to the internet.
This seems to be an increasingly popular avenue for bands to get their material out there, with bands such as the Artic Monkeys and Gnarls Barkley utilising it to great success.
One can stream their music, get their music on a podcast, and hopefully even sell their music. But it is podcasts that we are interested in here, as they alone have the greatest potential to reach the audience for which your music is best suited.
So bands listen up, and tell your friends. Podcasts are not limited by such trivial things as transmitter range, and benevolent programmers, and getting your bands music played on a podcast need only consume one evening of your otherwise bohemian lifestyle.
Simply upload your best "radio play" songs to the podsafe music network and no doubt they will be picked up by at least half a dozen diferent podcasts within the first month.
Now audiences are a hard thing to gauge, but one would assume that out of half a dozen podcasts located in different places around the world that your music will be reaching far more people than the 16 teenagers listening to the late night 'new music' segment on your local radio station (thats if such a segment even exists).
So bands pull your finger out, because the podcasts are many and the original new songs are few. - Radio isn't doing anything for you so help podcasts kill the radio star.
Pav.